Who we are

StretchUp^TMis a current operation of Jogo Jogado - Consultoria e Formação Ldª.

The project began in February 2009, by the hand of Sandro Freitas. The reason for its genesis held with different features: 1) stretching and flexibility is of great importance for many fields, whether related to physical and sports performance, injury prevention, wellness and recreation or education; 2) when compared to other physical qualities (e.g. strength), this is overlooked in terms of their practice and research; 3) the absence of knowledge and reasons to stimulate stretching and flexibility training.

It was then — as there were no entities promoting stretching and flexibility training practice, and because the mentor of this project (Sandro Freitas) is a curious and an impulsive scholar on the matter — that reasons to give birth to a global, inclusive, contextualized and valid concept were created. A concept that would effectively promote stretching and flexibility training practice.

The first  developed product, within the scope of this concept, was a web platform that allows anyone in the world to have a customized stretching poster. This fills the needs of each person. By customizing the poster, anyone can, indeed, promote stretching and flexibility training along with their peers and surrounding community. This product arose from a heavily standardized but obsolete context: where posters not only bore, static and inadequate designs, had little explanatory content but also miscommunicated. The featured version is still in progress being therefore, at any time, subject to updates.

StretchUp^TM is managed by Jogo Jogado (JJ), a company that develops on different levels, more and more, indispensable actions to human beings' needs. JJ's window of opportunity are the so many initiative-developing chances for the endeavour of Physical Activity, Exercise and Sport. Innovation, adequacy and context are, by default, our standards.